_____ Is the Management Function That Evaluates Public Attitudes,identifies the Policies

question 34

Multiple Choice

_____ is the management function that evaluates public attitudes,identifies the policies and procedures of an organization with the public interest,and executes a program of action to earn public understanding and acceptance.

• A)Public relations
• B)Image advertising
• C)Corporate advertising
• D)Dyadic communications
• E)Integrated marketing communications

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Definitions:

Dishabituation

The renewal of a response, previously habituated, following the presentation of a new stimulus.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, influencing future behavior choices.

Classical Conditioning

A training procedure where a response initially provoked by a second stimulus comes to be triggered by the first stimulus after both are paired together repeatedly.

LEGO

A brand of plastic construction toys consisting of interlocking plastic building blocks.