Criteria for Measuring the Effectiveness of Public Relations Activities Include

question 35

Multiple Choice

Criteria for measuring the effectiveness of public relations activities include:

• A)number of press releases developed.
• B)number of personal interviews given by company representatives.
• C)dollar value of community involvement.
• D)percentage of positive and negative articles over time.
• E)percentage of people who have come across the press release.

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Definitions:

Personal Control

The extent to which an individual feels they can influence or direct events in their own life.

Social Support

The perception or reality of assistance and solidarity available from others, which can be emotional, informational, or material.

Convenience Store

A small retail business that sells everyday items such as groceries, snacks, and beverages, often with extended operating hours for customer convenience.

Target of Robbery

The specific person, group, or location that is the intended victim of a robbery.