The Attempt to Measure the Effectiveness of PR Activities Is

question 68

Multiple Choice

The attempt to measure the effectiveness of PR activities is often difficult to achieve.Which of the following measures would be most useful in this effort?

• A)Tying PR activities directly to sales
• B)Timing the amount of time a sponsored logo appears on television
• C)Conducting studies to determine the relationship between corporate advertising and stock prices
• D)Computer simulations
• E)Measuring effectiveness of the sales promotional tools instead

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