Which of the Following Statements Provides a Reason Why Consumers

question 96

Multiple Choice

Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising?

• A)Unlike television ads,magazine ads are intrusive and not easy to ignore.
• B)Because they are interested in the content and ads provide additional information relevant to the issue or topic area.
• C)There are not many ads in most magazines,so they do not bother consumers.
• D)Because more creative options are available for magazines than for television advertising,that is,magazine ads are more interesting.
• E)Magazine advertising does not provide the psychographic or demographic selectivity that the television does.

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Definitions:

One-way ANOVA

A statistical method used to compare the means of three or more independent groups on a single variable to see if they are significantly different.

Test Statistic

A number calculated from sample data used to make inferences about a population parameter in hypothesis testing.

Mean Square

The mean square is the average of the squares of a set of numbers, often used in variance and regression analysis.

Degrees of Freedom

The number of values in a statistical calculation that are free to vary without violating any constraints.