Sweepstakes and Contests

question 63

Multiple Choice

Sweepstakes and contests:

• A)are primarily used to move consumers into the conviction stage of the hierarchy of effects model.
• B)can be used to generate excitement and involvement with a popular and timely event.
• C)contribute minimally to consumer franchise building.
• D)do not distract from consumer franchise building activities.
• E)are synonymous to one another.

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Definitions:

Voluntary Eating

The act of choosing what and when to eat, guided by individual preferences and physiological signals of hunger and satiety.

Sucking Reflex

A newborn’s built-in reaction of automatically sucking an object placed in its mouth. The sucking reflex enables the infant to get nourishment before it has associated a nipple with food.

Tonic Neck

A reflex in infants where turning the head to one side results in the arm on that side stretching out and the opposite arm bending at the elbow.

Rooting Reflex

An automatic response seen in newborns, where they turn their head toward anything that strokes their cheek or mouth.