According to Attribution Theory,a Consumer Who Purchases a Product on Promotion

question 51

Multiple Choice

According to attribution theory,a consumer who purchases a product on promotion may not repurchase it because the:

• A)purchase behavior is attributed to an external incentive.
• B)relationships between promotions and attitudes are weak.
• C)primary reinforcement is the brand,and not the promotional incentive.
• D)consumer really does not care about which brand is purchased.
• E)purchase is internally motivated and unaffected by an external incentive.

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Definitions:

Self-Esteem

An individual's subjective evaluation of their own worth, including feelings of confidence, competence, and respect for oneself.

Coworkers' Ideas

Suggestions, concepts, or thoughts proposed by individuals working together within the same organization.

Self-Concept

An individual's perception of their own identity and personal characteristics.

Bundle Of Facts

A collection or compilation of information, data, or evidence, often presented together to support a conclusion, argument, or understanding.