Which of the Following Statements Describes the Relationship Between the Internet

question 91

Multiple Choice

Which of the following statements describes the relationship between the Internet and personal selling in an integrated marketing communications program?

• A)The Internet is not a good source of leads for a company's sales force.
• B)Customer service can only be provided by an actual person.
• C)One-to-one relationships can only be established by the salesperson and not on a computer.
• D)In a well-designed IMC program,the use of the Internet and personal selling should be complementary.
• E)A company's Web site cannot be expected to stimulate trial purchase;only salespeople can do this.

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Definitions:

Donee Beneficiary

In contract law, a person who benefits from the execution of a contract, though not one of the principle parties involved.

Incidental Beneficiary

A third party who benefits from a contract indirectly or unintentionally, without being a direct party to the agreement.

Delegatee

An individual or party to whom duties or authority are delegated by another, known as the delegator.

Delegator

A person or entity that assigns tasks, duties, or responsibilities to another, typically within an organizational or managerial context.