______ Is Defined as a Direct Inducement That Offers an Extra

question 13

Multiple Choice

______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force,distributors,or to ultimate consumer with the primary objective of creating an immediate sale.

• A)Brand advertising
• B)Sales promotion
• C)Direct marketing
• D)Promotional allowance
• E)Specialty marketing

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Definitions:

Self-Serving Bias

The common tendency to attribute successes to personal abilities and failures to external factors.

Defensive Attribution

A psychological process by which individuals assign causes to behaviors or outcomes in a way that defends their self-esteem.

Stereotype

Widely held but fixed and oversimplified images or ideas of a particular type of person or thing, which can often lead to prejudiced attitudes or behaviors.

Person Perception

The process of forming impressions and making judgments about the traits and characteristics of others.