Selective Binding and Ink-Jet Imaging Make It Possible for Magazines

question 4

Multiple Choice

Selective binding and ink-jet imaging make it possible for magazines to offer:

• A)personalized ads.
• B)high reach and frequency.
• C)reduced advertising rates.
• D)lower delivery costs.
• E)higher pass-along readership.

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Definitions:

Federal Trade Commission

The Federal Trade Commission (FTC) is a U.S. federal agency tasked with consumer protection and the prevention of anti-competitive business practices.

Consumer Protection

refers to laws and regulations designed to ensure the rights of consumers as well as fair trade, competition, and accurate information in the marketplace.

Funeral Services

A ceremony or group of ceremonies held in connection with the burial or cremation of a deceased person.

Federal Law

Federal law comprises the laws enacted by the national government of the United States, applicable throughout the country.