When a Marketer Distributes Coupons for a Brand with a Specific

question 25

Multiple Choice

When a marketer distributes coupons for a brand with a specific expiration date,they are attempting to use sales promotion as a(n) :

• A)brand franchise building promotion.
• B)brand equity building promotion.
• C)acceleration tool.
• D)value added tool.
• E)promotional marketing tool.

---

Definitions:

Occipital

Refers to the region at the back of the skull crucial for vision processing.

Temporal

Pertaining to time or denoting the temples of the skull.

Zygomatic

Pertaining to the zygomatic bone, which is a bone in the cheek area of the face that forms part of the orbit of the eye.

Axial Skeleton

Skull, vertebral column, and rib cage.