Marketers Who Are Being Held Accountable for Strategy Implementation Often

question 77

Multiple Choice

Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making.For this reason,many marketers rely on:

• A)personal selling instead of mass-media advertising.
• B)a strategy that eliminates any advertising carryover effect.
• C)sales promotions such as coupons and price discounts.
• D)event sponsorships.
• E)out-of-home advertising media.