Every Time Beth Buys a Book at Waldenbooks,she Presents Her

question 68

Multiple Choice

Every time Beth buys a book at Waldenbooks,she presents her Waldenbooks card,and the sales associate enters her purchase in a database.When she has purchased five books at regular price,she is sent a coupon for a free book to be picked out on her next visit to the store.This is an example of a:

• A)bonus program.
• B)frequency program.
• C)customer rewards contest.
• D)self-liquidating promotion.
• E)subsidized program.

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Definitions:

Genetic Inheritance

The process by which biological traits and characteristics are passed on from parents to their offspring through their genes.

Sociobiology

A scientific field that studies social behaviors in terms of evolutionary biology, focusing on how such behaviors are genetically inherited and contribute to survival.

Gerontology

The scientific study of old age and aging.

Ontology

The philosophical study of the nature of being, existence, or reality, as well as the basic categories of being and their relations.