Which of the Following Is an Example of Consumer Franchise

question 113

Multiple Choice

Which of the following is an example of consumer franchise building promotion?

• A)Frequent flyer program of Lufthansa airways that gives the customer points on each travel that can be redeemed against various other purchases.
• B)'Buy one get one free' offer by Heinz ketchup.
• C)'Flat 30%' off on all merchandise at Nike exclusive stores only.
• D)Limited offer of 'Get a toothbrush free along with a 50gm toothpaste' by Crest.
• E)A premium by Kellogg's that provides the customer with 'Zip Zap toy' along with the purchase of a 200gm pack of 'Kellogg's Chocos'.

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Definitions:

Stimulus Generalization

The tendency for the conditioned response to be elicited by stimuli that are similar to the conditioned stimulus.

Spontaneous Recovery

The return of a conditioned response that had previously disappeared, following a break from being exposed to the associated stimulus.

Backward Conditioning

A form of conditioning in which the unconditioned stimulus is presented before the conditioned stimulus, making it less effective or ineffective.

Classical Conditioning

A learning strategy where two stimuli are recurrently associated; initially, the second stimulus elicits a response, but eventually, the first stimulus elicits the response by itself.