An Advantage of Coupons Is That They

question 96

Multiple Choice

An advantage of coupons is that they:

• A)elicit faster consumer response than samples.
• B)generally elicit immediate response from consumers.
• C)are very effective even without brand name awareness.
• D)allow a marketer to offer a price reduction to consumers who are price sensitive.
• E)build brand loyalty.

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Definitions:

Programs

Instructions written by programmers that computers use to perform specific tasks or operations.

Instructions

Instructions refer to a set of orders or commands given to a computer or software to perform specific operations.

Crowdfunding

A method of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.

Large Donations

Significant contributions of funds or resources made to organizations, causes, or individuals, usually for charitable purposes.