Why Have Frequency Programs Become So Popular with Marketers

question 70

Multiple Choice

Why have frequency programs become so popular with marketers?

• A)Frequency programs support the goal of customer retention.
• B)Frequency programs are especially effective when used for a new product introduction.
• C)Frequency programs are a type of sweepstakes that generate a great deal of consumer interest.
• D)Frequency programs allow marketers to set cookies so they can track consumers' activities.
• E)Frequency programs are a promotional form of brand extension strategies.

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Definitions:

Poison

A substance that is capable of causing illness or death to living organisms when introduced or absorbed.

Dynamic Equilibrium

A state of balance in a system where opposing processes occur at equal rates, maintaining a constant condition.

Reverse Reaction

A reverse reaction is a chemical reaction that occurs in the opposite direction of the forward reaction, resulting in the conversion of the reaction products back into the original reactants.

Forward Reaction

A chemical reaction that proceeds in the direction of forming products from reactants, as initially written in a chemical equation.