According to Attribution Theory,a Consumer Who Purchases a Product on Promotion

question 51

Multiple Choice

According to attribution theory,a consumer who purchases a product on promotion may not repurchase it because the:

• A)purchase behavior is attributed to an external incentive.
• B)relationships between promotions and attitudes are weak.
• C)primary reinforcement is the brand,and not the promotional incentive.
• D)consumer really does not care about which brand is purchased.
• E)purchase is internally motivated and unaffected by an external incentive.

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Definitions:

Bell Peppers

A type of large, sweet red, green, or yellow vegetable, also known as a capsicum, commonly used in cooking for its flavor.

Black Beans

A type of legume that is often used in Latin American and Caribbean cuisine, known for its black color, small size, and rich, slightly sweet flavor.

Budget Constraint

The limitation on the consumption choices of an individual or household due to limited income and the prices of goods and services.