Which of the Following Statements About the Reach and Frequency

question 102

Multiple Choice

Which of the following statements about the reach and frequency of consumer magazines is true?

• A)Popular consumer magazines have broad reach and frequency.
• B)For a broad-reach strategy,magazines should be used in conjunction with other media.
• C)Using multiple ads in the same issue of a magazine is a viable way of increasing the reach of the publication.
• D)Advertisers seeking broad reach through the use of magazines cannot accomplish this goal by making media buys in a number of different publications.
• E)Advertisers who are seeking broad reach and frequency in their media schedules must use monthly magazines in order to obtain desired frequency.

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Definitions:

Individual Project

A specific, defined task or study designed to achieve particular goals within a given timeframe, typically involving a detailed plan and execution by one or more individuals.

Weighted Average

An analysis that incorporates the diverse levels of relevance of the numbers within a dataset.

Discount Rate

The discount rate applied in discounted cash flow analysis to calculate the current value of expected future cash flows.

Investment Project

A project undertaken by an individual or company involving an investment of resources aimed at generating financial returns.