What Was the Primary Objective Marketers Sought When They First

question 54

Multiple Choice

What was the primary objective marketers sought when they first employed the Internet as a communications tool?

• A)To sell their product
• B)To stimulate repurchase of their product
• C)To level the competitive playing field
• D)To disseminate information
• E)To create a competitive advantage

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Definitions:

Future Use

Refers to resources or assets that are intended to be utilized in upcoming periods, not immediately.

Payments

Monetary transactions involving the transfer of funds to fulfill a debt or obligation.

Shareholders

Individuals or entities that own one or more shares of stock in a public or private corporation, giving them partial ownership of the company.

Dividends

Payments made by a corporation to its shareholder members, usually in the form of cash or stock, representing a share of the corporate profits.