Recent Press Releases About What Is Going on in the Company

question 53

Multiple Choice

Recent press releases about what is going on in the company are available at the ArvinMeritor Web site.Anyone doing research on the company has access to these stories.In this way,ArvinMeritor uses the Internet as a(n) _____ tool.

• A)sales promotion
• B)personal selling
• C)direct marketing
• D)public relations
• E)advertising

---

Definitions:

Comprehension

The ability to understand and internalize the meaning of information, such as spoken or written language, symbols, or concepts.

Language

A method of conveying messages specific to a certain community or nation, which includes the structured and traditional use of words.

Vision And Smell

The sensory processes that allow organisms to see and smell, crucial for navigation, survival, and interaction with the environment.

Sound

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear, interpreted as acoustic signals by the brain.