Cheerwine Is a Cherry-Flavored Cola

question 86

Multiple Choice

Cheerwine is a cherry-flavored cola.A visit to its Web site shows consumers where the regional cola can be purchased,offers visitors a store where they can purchase clothes and other items bearing the Cheerwine brand,a selection of recipes using Cheerwine,and links to the Cheerwine NASCAR site.From this information,which of the following communications objective does this site have?

• A)To generate interest in Cheerwine
• B)To create disintermediation
• C)To serve as a point-of-purchase display
• D)To replace traditional advertising
• E)To disseminate information to nonusers

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Definitions:

Species Tree

A conceptual tree diagram that shows the evolutionary relationships among various species based upon their genetic differences and similarities.

Great Apes

A group of primates that includes humans, chimpanzees, gorillas, and orangutans, characterized by their large brains, lack of tail, and advanced cognitive abilities.

Most Closely Related

Referring to the species, groups, or genes that share the most recent common ancestor in a phylogenetic tree, indicating close evolutionary relationships.

Horizontal Gene Transfer

Horizontal gene transfer is the transfer of genetic material — other than from parent to offspring — to another organism, sometimes a distantly related one, without reproduction. Once this material is added to the recipient’s genome, it can be inherited by descent.