Good Mews Is a No-Cage,no-Kill Cat Shelter That Tries to Care

question 74

Multiple Choice

Good Mews is a no-cage,no-kill cat shelter that tries to care for and find homes for cats and kittens that have been abandoned by their owners.The non-profit group uses a Web site to show cats that are available for adoption,how cats are cared for at the shelter,and to spotlight various volunteers' efforts.This is an example of how the Internet can be used as a(n) _____ tool.

• A)sales promotion
• B)personal selling
• C)direct marketing
• D)public relations
• E)advertising

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Definitions:

TFC

Total Fixed Costs (TFC) are the sum of all costs that remain constant regardless of the level of production or output in a company.

Marginal Revenue

The additional income that a company generates from selling one more unit of a good or service.

Average Variable Cost

The per-unit variable cost of production, calculated by dividing total variable costs by the quantity of output produced.

Long-Run Scale

Refers to the time period in which all factors of production and costs are variable, allowing companies to adjust all inputs in response to market conditions.