Test Measures of an Ad's Effectiveness Are Classified As

question 1

Multiple Choice

Test measures of an ad's effectiveness are classified as:

• A)internal or external.
• B)physiological and psychological.
• C)posttesting or pretesting.
• D)individual or group.
• E)broadcast or print.

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Definitions:

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Compressive Strength

The capacity of a material or structure to withstand loads tending to reduce size, measured by the maximum stress it can withstand without fracture.

Normal Distribution

A bell-shaped curve that shows data distribution where most measurements are centered around the mean, denoting a predictable pattern of variability.

Probability

A measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.