Interactive TV,interactive CD-ROMs,kiosks,and Interactive Phones

question 36

Multiple Choice

Interactive TV,interactive CD-ROMs,kiosks,and interactive phones:

• A)are viewed by businesses as breaches of consumer rights to privacy.
• B)can be used as contributors to an IMC program.
• C)cannot be linked with traditional advertising media.
• D)will replace the Internet in most IMC programs.
• E)are not viewed as being viable elements within a well-designed IMC program.

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Definitions:

Key Stakeholders

Primary individuals or groups that have an interest, concern, or stake in a particular issue or company and its activities, which can affect or be affected by its outcome.

Misperceptions

Incorrect views or interpretations of something due to false information or misunderstanding.

Annual Report

A comprehensive report on a company's activities and financial performance throughout the preceding year.

Corporate Social Responsibility

The practice of businesses taking responsibility for their impact on society and the environment, going beyond mere compliance with laws.