Unlike Other Forms of Promotions,_____ Is Not Usually Perceived as Being

question 61

Multiple Choice

Unlike other forms of promotions,_____ is not usually perceived as being sponsored by the company,especially in negative instances.

• A)direct marketing
• B)outdoor advertising
• C)publicity
• D)transit advertising
• E)trade promotion

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Definitions:

Retention Ratio

The percentage of net income that is retained to be reinvested in the business, rather than being paid out as dividends.

Dividend Payout Ratio

The percentage of earnings paid to shareholders in dividends, calculated by dividing the total amount of dividends by the net income of the company.

Net Income

The total earnings of a company after subtracting all expenses, taxes, and costs from total revenue.

Total Assets

The sum of all assets owned by a company, including both current and long-term assets.