At the Web Site for Ivillage

question 61

Multiple Choice

At the Web site for Ivillage.com,there is an ad that stretches across the top of the page for 'Clinique' cosmetics.If you click on the ad,it will take you to the 'Clinique' Web site where you can purchase Clinique cosmetics.The Clinique ad that appears at the iVillage Web site is an example of a(n) :

• A)interstitial.
• B)banner.
• C)pop-up.
• D)sponsorship.
• E)paid search.

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Definitions:

UCC

Uniform Commercial Code, a standardized set of laws and regulations intended to facilitate the smooth transaction of commerce among American states.

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States.

Contracting Parties

The individuals, entities, or organizations that enter into a contractual agreement.

Flexibility

The quality of being adaptable or the capacity to be easily modified or adjusted in response to changing conditions.