Which Effectiveness Measure Is Most Commonly Employed in Direct Marketing

question 29

Multiple Choice

Which effectiveness measure is most commonly employed in direct marketing?

• A)Cost per order (CPO)
• B)Cost per thousand (CPM)
• C)Cost per man-hour (CPMH)
• D)Cost per new prospect (CPNP)
• E)Sales per database name (SDN)

---

Definitions:

Piecework

A type of employment where a worker is paid a fixed rate for each unit produced or action completed, rather than receiving an hourly or annual salary.

Commission

A fee or percentage allowed to a salesperson or agent for services rendered, often a percentage of the sale made.

Payment Method

A way of completing a financial transaction, such as cash, credit card, digital wallet, or bank transfer.

Punishment

Punishment involves the application of an undesirable consequence to reduce an unwanted behavior.