Which of the Following Statements Is True About Direct Marketing

question 95

Multiple Choice

Which of the following statements is true about direct marketing?

• A)Direct marketing is suitable only for consumer-to-consumer advertising.
• B)Direct response media includes interactive TV and print media.
• C)Direct marketing is not popular among industrial marketers.
• D)Direct marketing as a promotional media is suitable only for small retailers.
• E)Rapid increase in dual income families in America has led to a reduction in the use of direct marketing as a promotional media.

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Definitions:

Sample

A small part or quantity intended to show what the whole is like or to be used for testing and analysis.

Population

The whole group of individuals or entities that is the subject of statistical analysis.

Statistical Base

The underlying data or information used for statistical analysis or for forming conclusions.

Numerator

The top number in a fraction, representing the number of equal parts being considered, as opposed to the denominator which indicates the total number of parts.