Which of the Following Statements About Making Creative Decisions for International

question 23

Multiple Choice

Which of the following statements about making creative decisions for international advertising is true?

• A)The creative approach used in a company's primary market usually will transfer well to foreign markets.
• B)Creative strategies may have to be different for each market depending on factors such as consumers' usage patterns,cultural backgrounds and lifestyles.
• C)Emotional appeals such as humor work well in virtually any country.
• D)Sexual appeals work very well in nearly every country.
• E)Dramatization ads work well only in United States and Europe.

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Definitions:

Reader's Confidence

The level of trust and belief a reader has in the credibility, accuracy, and reliability of the content they are reading.

Direct Approach

A method of communication or problem-solving that involves addressing the main point or issue at the very beginning of a message or discussion.

Respond Negatively

To reply or react to a situation, request, or piece of information in a manner that expresses disagreement, refusal, or discontent.

Indirect Approach

An indirect approach is a strategy or method where objectives are pursued or messages are communicated in a non-direct manner, often utilizing suggestion or implication rather than explicit directives.