To Encourage Customers to Open Mail Offering Them a Subscription

question 98

Multiple Choice

To encourage customers to open mail offering them a subscription to Home Companion,the front of the envelope advised there was a gift inside.Inside was an attractively laminated bookmark.This is an example of combining direct marketing with:

• A)personal selling.
• B)support media.
• C)place-based media.
• D)product placement.
• E)advertising.

---

Definitions:

Bid Shade

A strategy where a buyer offers less than they are willing to pay for an asset or security, hoping to purchase at a lower price.

Larger Amounts

Quantities that exceed the standard or expected volume or number in a given context.

Auctions Frequency

The rate or regularity at which auctions are held over a certain period of time.

First-Price Auction

A type of auction in which the highest bidder wins and pays the amount of their bid.