_____ Is a Method of Collecting and Storing a Large

question 37

Multiple Choice

_____ is a method of collecting and storing a large amount of regularly updated information about the customers in the database.

• A)Customer development index
• B)Focus groups
• C)Delphi method
• D)RFM scoring method
• E)Cost per order method

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Definitions:

Share Repurchase Program

A share repurchase program is when a company buys back its own shares from the marketplace, reducing the amount of outstanding stock to increase shareholder value.

Initial Public Offering (IPO)

The method through which a privately-held company goes public by issuing its shares to the general public for the initial time.

Holder-Of-Record Date

The date on which existing shareholders on company records are designated as the recipients of stock rights. Also the date of record.

Tombstone

An advertisement in a financial publication announcing a public offering of securities, containing basic details of the issue.