Direct Marketing in the Broadcast Industry Involves Both Direct-Response Advertising

question 68

Multiple Choice

Direct marketing in the broadcast industry involves both direct-response advertising and:

• A)supplementary promotions.
• B)support advertising.
• C)a one-step direct marketing approach to sales.
• D)add-on marketing.
• E)sweeps marketing.

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

---

Definitions:

Substitutes

Substitutes are alternative products or services that consumers can use in place of another to fulfill the same needs or desires.

Cross-Price Elasticity

A measure of how the demand for one good responds to a change in the price of another good.

Income Elasticity

A measure of how much the demand for a good changes in response to a change in consumer income.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a given period of time.