The Relatively Low Cost of Radio Advertising Time Makes It

question 72

Multiple Choice

The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more _____ into their media schedules.

• A)absolute cost
• B)reach and frequency
• C)inherent drama
• D)audience selectivity
• E)spectaculars

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Definitions:

Responsibility

Responsibility refers to the state or fact of having a duty to deal with something or of having control over someone.

Social Roles

The part individuals play in a society or in a group, defined by expectations, duties, and responsibilities.

Implosive

A therapeutic technique involving exposure to anxiety-provoking stimuli until the stimuli no longer produce the anxious response.

Consciousness Raising

The process of developing a greater understanding of personal or societal issues, often used in social movements to increase awareness.