Disadvantages Inherent in the Use Direct Marketing Include

question 55

Multiple Choice

Disadvantages inherent in the use direct marketing include:

• A)difficulty in obtaining effectiveness measurements.
• B)poor image factors.
• C)lack of flexibility.
• D)difficulty in acquiring TV time.
• E)lack of personalization.

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Definitions:

Corporations

Businesses that are legally recognized as separate entities from their owners, having their rights and liabilities.

Single Taxation

A tax system where income is taxed only once, typically referring to how corporate profits are taxed at either the corporate or shareholder level but not both.

Mutual Agency

A principle in partnerships where each partner has the power to bind the entire partnership to a contract or agreement.

Limited Liability

A principle where a company's shareholders are legally responsible for its debts only to the extent of the amount of capital they invested.