To Determine the Effectiveness of a Database,the U

question 56

Multiple Choice

To determine the effectiveness of a database,the U.S.Postal Service recommends an RFM scoring method.The letters RFM stand for:

• A)recency,frequency and monetary transactions between the company and the customer.
• B)rate of sales,fixed use fee paid,and markets reached.
• C)relationship between the company and the customer,frequency of the sale,and monetary transactions between the company and the customer.
• D)reach,frequency,and markets reached.
• E)ratio of inquiries to sales,frequency of sales,and market share.

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Definitions:

Duty to Inform

The legal obligation of one party to provide relevant information to another party in certain circumstances, such as in contracts or advisory relationships.

Law of Agency

A legal doctrine concerning the relationship where one party, the agent, is authorized to act on behalf of another, the principal, in transactions with third parties.

Mental Capacity

An individual's cognitive ability to understand, make, and communicate informed decisions regarding personal or legal matters.

Duty of Loyalty

A legal and ethical obligation requiring individuals, particularly directors and officers of a corporation, to act in the best interests of the corporation and its shareholders.