_____ Is a Measure of Cost Effectiveness of Advertising Employed

question 52

Multiple Choice

_____ is a measure of cost effectiveness of advertising employed by direct marketers.

• A)Cost per thousand
• B)Cost per ratings point
• C)Cost per order
• D)frequency and reach
• E)Breakeven point

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Definitions:

En Banc Decisions

Decisions made by all judges of an appellate court, rather than by a panel of selected judges, typically used in cases of exceptional importance.

Public Law

A law that pertains to the public or the state, including constitutional, administrative, and criminal laws, as opposed to private law (civil) matters.

O.J. Simpson

A former American football player, broadcaster, and actor, who was tried and acquitted in the highly publicized murder case of his ex-wife and her friend in the mid-1990s.

Criminal Trial

A legal process in which a person accused of committing a crime is tried in a court of law by a judge and possibly a jury, to determine guilt or innocence.