_____ Is the Use of Specific Information About Individual Customers

question 53

Multiple Choice

_____ is the use of specific information about individual customers and/or prospects to implement more effective and efficient marketing communications.

• A)Information mining
• B)Public relations
• C)Data warehousing
• D)A marketing information system (MIS)
• E)Database marketing

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Definitions:

Homelessness

The state of having no permanent residence, often resulting in living on the streets, in shelters, or in temporary accommodations.

Cognitive Delays

A slower development of mental processes compared to typical age-related expectations.

School Absenteeism

The habitual non-attendance of a student at school without valid reason, which can impact educational outcomes.

Cultural Deficit Model

The belief that cultural values, as transmitted through the family, are dysfunctional and the cause of poverty and lack of education.