Which of the Following Is a Disadvantage Associated with Direct

question 72

Multiple Choice

Which of the following is a disadvantage associated with direct marketing?

• A)Poor image
• B)Poor selectivity
• C)Inability to measure effectiveness
• D)Long lead time
• E)Lack of creative flexibility

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Definitions:

Fully-Funded Pension Plan

A pension plan that has enough assets to provide for all accrued benefits owed to participants.

Equities

Shares of ownership in a company, representing a claim on part of the company's assets and earnings.

Contingent Immunization

A mixed passive-active strategy that immunizes a portfolio if necessary to guarantee a minimum acceptable return but otherwise allows active management.

Risk Tolerance

An investor's ability or willingness to endure market volatility and potential loss in the value of investments.