Which of the Following Statements Is True About Feature Appeals

question 93

Multiple Choice

Which of the following statements is true about feature appeals?

• A)They tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
• B)They are never used for technical and high-involvement products.
• C)They can be used for advertising a product but not a service.
• D)They never focus on attributes or benefits that are important to consumers.
• E)They stress upon the popularity of a product or service by pointing out the number of consumers who use the brand and the number who have switched to it.

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Definitions:

21st Century Fox

A former American multinational mass media corporation focused on film and television production and distribution, now part of Disney.

Radio Broadcast

The transmission of audio content through radio waves to reach a wide audience.

Remote

A work arrangement where employees do not physically travel to a central place of work, often leveraging technology for communication and tasks.

Naming Rights

The commercial right to name a venue or event, often purchased by corporations for marketing and brand visibility purposes.