Which of the Following Statements Best Compares the Cost Per

question 59

Multiple Choice

Which of the following statements best compares the cost per thousand (CPM) for movie theater advertising with that of other media?

• A)The CPM for movie advertising is higher than that for magazines.
• B)Movies have a lower CPM than radio,but higher than newspapers.
• C)When compared to other advertising media,the CPM is quite high for movie ads.
• D)When compared to other advertising media,the CPM is quite low for movie ads.
• E)The CPM for movie advertising is equal to that of the other forms of advertising media.

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Definitions:

Ventral

Pertaining to the front or anterior part of the body; opposite of dorsal.

Cephal/o

A prefix in medical terminology meaning "head."

Crani/o

A prefix related to the skull or cranium, used in medical terminology.

Carp/o

A combining form used in medical terminology referring to the wrist (carpal bones).