Which of the Following Statements About Newspapers and Magazines as Advertising

question 53

Multiple Choice

Which of the following statements about newspapers and magazines as advertising media vehicles is true?

• A)Newspapers are exclusively a local advertising medium.
• B)Newspapers are primarily a local advertising medium but are also used by national advertisers.
• C)Magazines are primarily a local advertising medium.
• D)Magazines are the primary advertising media in terms of ad revenue and number of advertisers.
• E)Because of the difference in media format,there is no competition between broadcast and print media.

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