The Primary Advertising Medium in Terms of Both Ad Revenue

question 28

Multiple Choice

The primary advertising medium in terms of both ad revenue and number of advertisers is:

• A)network television.
• B)radio.
• C)magazines.
• D)newspapers.
• E)direct mail.

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Definitions:

Prime Cost

The combined cost of raw materials and labor directly involved in the production of goods.

Product Costs

The costs directly incurred from the manufacturing of products including materials, labor, and overhead.

Financial Reporting

The process of disclosing financial information and statements to management, investors, and the public to portray a company's financial performance and position.

Conversion Cost

The combination of direct labor and manufacturing overhead costs incurred to transform materials into finished goods.