_____ Is Designed to Give a Company or Brand a Unique

question 73

Multiple Choice

_____ is designed to give a company or brand a unique association or personality and is often transformational in nature.

• A)Rational advertising
• B)Image advertising
• C)Feature appeals
• D)Transactional advertising
• E)Brand immorality

---

Definitions:

Racist Assumptions

Prejudiced beliefs that inherently attribute superiority or inferiority to individuals based on racial characteristics, often resulting in systemic discrimination and inequality.

Homophobic Assumptions

Premises or beliefs that are based on prejudice, fear, or dislike of homosexuality or people who are perceived as not conforming to heterosexual norms.

STIs

Sexually Transmitted Infections, diseases passed from one individual to another through sexual contact, including viruses, bacteria, and parasites.

Heterosexual Matrix

A conceptual framework that refers to the interlocking systems of cultural and social beliefs that reinforce the assumption that gender is binary and aligns with one's biological sex, leading to the privileging of heterosexual relationships.