Gatefolds,bleed Pages,inserts,and Creative Space Buys Are Ways of Increasing

question 24

Multiple Choice

Gatefolds,bleed pages,inserts,and creative space buys are ways of increasing:

• A)the cost efficiency of magazines.
• B)the geographic flexibility of magazines.
• C)the selectivity of magazines.
• D)the creativity of magazine ads and their ability to attract readers' attention.
• E)decreasing ad clutter in magazines.

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Definitions:

Sarcoplasmic Reticulum

A specialized type of smooth endoplasmic reticulum in muscle cells, involved in the regulation of calcium ions concentration.

Tropomyosin Molecule

A protein that wraps around actin filaments in muscle cells and regulates muscle contraction by controlling the access of myosin to actin.

Tetanus

A bacterial infection characterized by muscle spasms, often starting in the jaw and then spreading to other parts of the body.

Treppe

A phenomenon observed in muscle physiology whereby the successive contractions become increasingly stronger following a series of stimuli of the same strength.