Clutter Is Viewed as Less of a Problem for Magazines

question 67

Multiple Choice

Clutter is viewed as less of a problem for magazines than radio or television because:

• A)consumers tend to be less receptive to print advertising than they are to broadcast advertising.
• B)consumers have been trained to expect more ad messages than they can decode.
• C)exposure to magazine ads is easier to control as the consumer can simply turn a page if uninterested in an ad.
• D)print ads are always more creative and interesting than television ads.
• E)print ads come in different sizes and colors,which can mask the feeling of clutter.

---

Definitions:

Rules and Regulations

Established guidelines and directives designed to control or govern behavior and processes.

Preoccupied

Engrossed in thought or absorbed by a specific issue or situation, leaving little attention for anything else.

Informal Social Relations

Interactions that occur outside of official or structured settings, often based on personal connections or social networks.

Rosabeth Moss Kanter

An influential American professor of business at Harvard Business School, known for her research on business management practices, organizational behavior, and gender issues in the workplace.