Which of the Following Statements Is True About the Use

question 22

Multiple Choice

Which of the following statements is true about the use of color in magazine advertising?

• A)The more color used in the ad,the lower the cost.
• B)Advertisers prefer using black and white because of the greater visual impact it makes.
• C)Research has shown that color ads are superior to black and white ads in terms of attracting and holding attention.
• D)Bleed pages are less expensive than color pages with margins because less fine-tuning is required with bleed pages.
• E)Black and white ads are generally considered superior to color in terms of recall,awareness,and retention.

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Definitions:

Social Networking

Activities performed using social software tools (e.g., blogging) or social networking features (e.g., media sharing).

Social Computing

Refers to the use of computational devices to facilitate or enhance social interactions, involving the study and design of systems that support social behavior.

Customers

People or organizations that buy products or services from a company.

Snapcash

A digital payment service that allows users to transfer money through the Snapchat app, discontinued as of its service end.