Which of the Following Statements Is True According to the Hirschman

question 51

Multiple Choice

Which of the following statements is true according to the Hirschman study about the creative people involved in advertising?

• A)They view ads as promotional tools whose primary purpose is to communicate favorable impressions to the marketplace.
• B)They are more risk averse than the brand managers.
• C)They prefer making conservative commercials.
• D)They believe a commercial should be evaluated in terms of whether it fulfills the client's marketing and communicative objectives.
• E)They want to maximize the impact of the message.

---

Definitions:

Chronological Résumé

A résumé that lists what you did in a dated order, starting with the most recent events and going backward in reverse chronology.

Job Titles

Designations given to specific positions within an organization, defining the role, rank, or duties of the individual holding the position.

Networking

The act of connecting and building relationships with professionals or peers for career development or business opportunities.

Social Media

Digital platforms that allow users to create and share content or participate in social networking.