Because of the Medium's Ability to Turn Information Around Quickly

question 30

Multiple Choice

Because of the medium's ability to turn information around quickly and deliver a detailed message,many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes.

• A)television
• B)magazines
• C)newspapers
• D)direct mail
• E)radio

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Definitions:

Break-even Sales

The amount of revenue needed to cover both the fixed and variable costs of a business, resulting in no profit or loss.

Unit Selling Price

The price at which a single unit of product is sold, not including any discounts or promotions.

Unit Variable Costs

The variable costs associated with producing one unit of a product, including materials, labor, and any other variable expenses.

Break-even Point

The level of sales at which a company neither makes a profit nor incurs a loss, indicating the minimum market performance needed to cover all expenses.