Fortnum & Mason in London Is a Retail Store Committed

question 59

Multiple Choice

Fortnum & Mason in London is a retail store committed to providing the best of traditional British meats and cooking.The store is lit by crystal chandeliers,and there are deep red carpets underfoot.The staff all wear tail-coats.Its ads want customers to associate the store with the royal treatment they will receive when they shop there.This development of a strong,memorable identity is an example of:

• A)a universal selling proposition.
• B)image advertising.
• C)inherent drama.
• D)attribute-based positioning.
• E)refutational appeal.

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Definitions:

Submerged Mental Energy

The part of an individual's mental capacity that lies beneath the conscious awareness, often guiding actions or thoughts without direct acknowledgment.

Repressed Impulses

Desires or inclinations that are suppressed and remain unexpressed due to their potentially disruptive or unacceptable nature to the conscious mind.

Psychoanalytic Perspective

A theory in psychology introduced by Freud which asserts that human behavior is influenced by unconscious drives and conflicts.

Political Dissidents

Individuals who oppose or criticize the policies of their government, often facing repression or punishment.