Advertisers Who Are Seeking Broad Reach and Frequency in Their

question 43

Multiple Choice

Advertisers who are seeking broad reach and frequency in their media schedules:

• A)find magazines very effective since individual publications reach a very broad target audience.
• B)can use monthly magazines to easily obtain desired frequency.
• C)must purchase space in a number of magazines since most publications have thin penetration of households.
• D)need to advertise repeatedly in the same magazine.
• E)will find broad reach and frequency an easy goal to accomplish with magazines.

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Definitions:

Contacts

Connections or relationships with other people that can provide support, access to information, or resources.

Implicit Retrieval

A process in which memories are recalled without conscious awareness or effort, often demonstrated through the influence of past experiences on present behavior or thought.

Repetition Priming

A phenomenon where previous exposure to a stimulus enhances the ability to recall or recognize the same stimulus later.

Serial Reproduction

Serial reproduction is a process in communication or memory recall where information is relayed from one individual to another in a sequence, often leading to changes or distortions in the message.