Which of the Following Is One of the Disadvantages Associated

question 84

Multiple Choice

Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium?

• A)Low receptivity to advertising by readers
• B)Low demographic selectivity
• C)Thin penetration of most individual magazines
• D)Long reading life and permanence of publication
• E)Difficulty associated with the processing of complex messages in magazines

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Definitions:

Two-sided Messages

Messages that present both the positive and negative aspects of an argument to persuade an audience more effectively.

Persuasion

The process of convincing others to change their attitudes, beliefs, or behaviors through argument, appeal, or explanation.

Ingratiation

A psychological strategy involving deliberate acts of flattery or friendliness by individuals to win over or gain favor with others.

Tactile Self-presentation

The deliberate use of physical touch or proximity in interpersonal interactions to influence one's own image.